:root { --red: #f62935; --ink: #111214; --paper: #f6f2eb; --line: #d6d1c9; }
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: Inter, Arial, sans-serif; }
a { color: inherit; }
.skip-link { position: absolute; left: -999px; top: 0; background: white; color: black; padding: .75rem 1rem; z-index: 30; }
.skip-link:focus { left: .75rem; top: .75rem; }
.site-header { height: 82px; display: flex; align-items: center; justify-content: space-between; padding: 0 clamp(1.25rem, 4vw, 4.5rem); background: var(--red); color: white; border-bottom: 1px solid rgba(255,255,255,.35); }
.brand { display: inline-flex; align-items: baseline; gap: .24em; font: 800 clamp(1.25rem, 2vw, 1.7rem)/.8 "Archivo Black", Impact, sans-serif; text-decoration: none; letter-spacing: -.09em; }
.brand span:last-child { letter-spacing: -.11em; }
.header-action { font: 700 .82rem/1 Inter, sans-serif; text-transform: uppercase; letter-spacing: .08em; text-underline-offset: .35em; }
.hero { min-height: 640px; display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(320px, .85fr); color: white; background: var(--red); overflow: hidden; padding: clamp(2.8rem, 7vw, 7.5rem) clamp(1.25rem, 8vw, 9rem) clamp(4rem, 8vw, 7.5rem); }
.hero-copy { position: relative; z-index: 1; }
.eyebrow, .section-kicker { margin: 0 0 1rem; font: 500 .7rem/1.2 "DM Mono", monospace; letter-spacing: .12em; text-transform: uppercase; }
h1, h2, h3, p { margin-top: 0; }
h1 { margin: 0; max-width: 780px; font: 800 clamp(5.5rem, 14vw, 12rem)/.76 "Archivo Black", Impact, sans-serif; text-transform: uppercase; letter-spacing: -.105em; }
.camera-word { display: inline-block; font-size: 1em; letter-spacing: -.16em; }
.hero-lede { max-width: 400px; margin: 2.4rem 0 1.75rem; font-size: clamp(1.05rem, 1.7vw, 1.35rem); line-height: 1.45; font-weight: 600; }
.button { display: inline-flex; gap: 1rem; align-items: center; padding: .88rem 1.1rem; font-size: .78rem; font-weight: 800; text-transform: uppercase; text-decoration: none; letter-spacing: .08em; }
.button-light { background: white; color: var(--ink); }
.camera-wrap { align-self: center; justify-self: center; position: relative; width: min(100%, 510px); padding: 2rem 0 1rem; transform: rotate(-5deg); }
.camera-wrap p { position: absolute; right: -1rem; bottom: -1.6rem; font: 500 .68rem/1.35 "DM Mono", monospace; letter-spacing: .08em; }
.camera-icon { display: block; width: 100%; height: auto; }
.section-shell { max-width: 1200px; margin: 0 auto; padding-left: 2rem; padding-right: 2rem; }
.intro { display: grid; grid-template-columns: .55fr 1.45fr; gap: 2rem; padding-top: clamp(4.5rem, 10vw, 9rem); padding-bottom: clamp(4.5rem, 10vw, 9rem); }
.section-kicker { color: var(--red); font-weight: 500; }
.intro h2, .section-heading h2, .why h2, .take-action h2 { margin-bottom: 1.35rem; font: 800 clamp(2.45rem, 4.5vw, 5rem)/.94 "Archivo Black", Impact, sans-serif; letter-spacing: -.075em; text-transform: uppercase; }
.intro p:not(.section-kicker) { max-width: 685px; font-size: clamp(1.1rem, 1.7vw, 1.42rem); line-height: 1.45; }
.facts { padding: clamp(4.5rem, 9vw, 8rem) 0; background: var(--ink); color: white; }
.facts .section-kicker { color: #ff7580; }
.section-heading { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; margin-bottom: 2.5rem; }
.section-heading h2 { margin: 0; text-align: right; }
.fact-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: #4a4b4c; border: 1px solid #4a4b4c; }
.fact-card { min-height: 310px; padding: 2rem; background: var(--ink); display: flex; flex-direction: column; }
.fact-card-primary { background: var(--red); }
.card-number, .action-index { margin-bottom: auto; font: 500 .72rem/1 "DM Mono", monospace; letter-spacing: .1em; }
.fact-card h3 { max-width: 420px; margin: 1.6rem 0 .85rem; font: 800 clamp(1.55rem, 2.4vw, 2.4rem)/1 "Archivo Black", Impact, sans-serif; letter-spacing: -.06em; text-transform: uppercase; }
.fact-card p { max-width: 540px; margin-bottom: 0; font-size: .95rem; line-height: 1.45; color: #ddd; }
.fact-card-primary p { color: white; }
.fact-card > a { margin-top: 1rem; font-size: .78rem; font-weight: 800; color: white; text-underline-offset: .35em; }
.fact-card p a { color: inherit; font-weight: 700; text-decoration-thickness: 1px; text-underline-offset: .18em; }
.stat-card { justify-content: center; background: #f4f0e9; color: var(--ink); }
.stat { margin: 0 0 1rem !important; color: var(--red) !important; font: 800 clamp(4rem, 8vw, 7.6rem)/.8 "Archivo Black", Impact, sans-serif !important; letter-spacing: -.1em; }
.stat span { font-size: .55em; }
.stat-card p:last-child { max-width: 320px; color: var(--ink); font-weight: 600; }
.why { padding-top: clamp(5rem, 10vw, 9rem); padding-bottom: clamp(5rem, 10vw, 9rem); }
.why-layout { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 7vw, 8rem); }
.why-layout h2 { margin: 0; }
.why-layout p { font-size: 1.05rem; line-height: 1.55; }
.why-layout p + p { padding-top: 1.4rem; border-top: 1px solid var(--line); }
.take-action { padding: clamp(4.5rem, 9vw, 8rem) 0; color: white; background: var(--red); }
.take-action .section-kicker { color: white; }
.action-layout { display: grid; grid-template-columns: .8fr 1.2fr; gap: 3rem; }
.take-action h2 { margin: 0; }
.action-links { border-top: 1px solid rgba(255,255,255,.55); }
.action-links a { display: grid; grid-template-columns: 2rem 1fr 1rem; align-items: center; gap: 1rem; padding: 1.35rem 0; border-bottom: 1px solid rgba(255,255,255,.55); color: white; text-decoration: none; font-weight: 700; font-size: 1.05rem; }
.action-links a:hover { padding-left: .5rem; background: rgba(255,255,255,.08); }
.action-index { margin: 0; }
.action-links b { font-size: 1.3rem; }
footer { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 1rem; align-items: center; padding: 2rem clamp(1.25rem, 4vw, 4.5rem); background: var(--ink); color: white; font-size: .78rem; }
footer p { margin: 0; text-align: center; color: #bdbdbd; } footer > a:last-child { text-align: right; text-underline-offset: .3em; }
@media (max-width: 720px) { .site-header { height: 68px; } .header-action { font-size: .68rem; } .hero { min-height: 650px; grid-template-columns: 1fr; padding-top: 3.5rem; } .camera-wrap { width: 70%; justify-self: end; margin-top: 1rem; } .intro, .why-layout, .action-layout { grid-template-columns: 1fr; } .intro { gap: .4rem; } .section-heading { display: block; } .section-heading h2 { text-align: left; } .fact-grid { grid-template-columns: 1fr; } .fact-card { min-height: 260px; } footer { grid-template-columns: 1fr; text-align: center; } footer .brand, footer > a:last-child { justify-self: center; text-align: center; } }